Annual Mortgage Dinner 2023

BRAND IDENTITY

Using:

BRIEF

The Annual Mortgage Dinner 2023 needed a fresh and uplifting visual identity to reflect a positive outlook for the industry.

Departing from the usual corporate aesthetic, the goal was to create an inviting atmosphere that inspired attendees and served as a celebratory close to the year.

The design had to resonate with the theme of growth and community while aligning with the event's professional setting.

SOLUTION

To achieve this, I conceptualised a whimsical 'city in the clouds' motif. The imagery depicted figures joyfully ascending towards their dream homes, symbolising optimism and achievement in homeownership.

This creative approach not only set the tone for the event but also reinforced the industry's core mission of helping people secure homes.

The designs were applied across various materials, including event signage, programmes, and digital screens, to create a seamless and inspiring experience from start to finish.