Annual Mortgage Dinner 2023
BRAND IDENTITY
Using:
THE BRIEF
The Annual Mortgage Dinner 2023 needed a fresh and uplifting visual identity to reflect a positive outlook for the industry.
Departing from the usual corporate aesthetic, the goal was to create an inviting atmosphere that inspired attendees and served as a celebratory close to the year.
The design had to resonate with the theme of growth and community while aligning with the event's professional setting.
THE PROCESS
I began by exploring visual metaphors that could represent optimism and achievement in the housing market. After considering several concepts, the 'city in the clouds' motif emerged as the most compelling representation of aspiration and success.
The development process involved creating illustrations that balanced whimsy with professionalism, ensuring the concept would resonate with a business audience while still providing a refreshing departure from typical industry visuals.
THE SOLUTION
The final design featured a whimsical 'city in the clouds' motif depicting figures joyfully ascending towards their dream homes. This imagery symbolised optimism and achievement in homeownership while creating a distinctive visual identity for the event.
The comprehensive design package included:
Large-format environmental graphics and event signage
Printed programmes and menus
Digital presentations and screen graphics
Wayfinding elements and table identifiers
Customised event collateral for attendees
Each element worked together to create a cohesive experience that transported attendees into an uplifting environment celebrating the industry's achievements.
THE RESULTS
The event branding achieved its objectives with measurable success:
Attendee feedback highlighted the refreshing and memorable atmosphere
The positive visual identity reinforced industry optimism during networking
Photography from the event created engaging content for post-event communications
The distinctive theme differentiated this dinner from previous years, creating a memorable conclusion to the industry calendar
The design successfully balanced professionalism with inspiration, creating a celebratory environment that fostered connection and optimism.
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