FAQs.

What graphic design services do you provide?

My main services in both digital and print cover (but are not limited to) the following:

• Logo/Brand identity designs

• Report/Brochure/Magazine layouts

• Event design identity packages

• Surface design/patterns

• Dedicated 'Design Days'
  

If you need something that's not listed here, I'm more than happy to discuss it.

What's involved in a logo design project?

Onboarding: After our initial face-to-face/video chat to make sure we make a good fit, I’ll prepare a proposal including pricing options and an overview of what you can expect from your investment.

If you like what you see and would like to move forward with the project, I’ll prepare a simple project agreement for digital signing, and a down payment invoice. Down payment is usually 50% of total project.

Research: To save us both valuable time, you will be asked to complete a project questionnaire to further to narrow the focus. Some time is spent researching your brand, but also your industry and your competition. This allows me to better understand what design styles and messaging would be most appropriate, and which styles to avoid if they’re over used in your field of practice.

Conceptualisation: This is where all of the information I’ve gathered about your company/brand comes together. The process includes sketching and brainstorming of ideas, developing of concepts through keyword mapping, etc. This portion of the project is the most time consuming and crucial, as it’s where all initial ideas are constructed.

Refinement: The rough ideas conceived through the above process are now refined into more presentable concepts. The goal here is to create presentable designs to show you. If a particular logo will require a lot of effort to refine, I’ll reveal it to the client prior to spending too much time if I think the concept can be conveyed as intended.

Presentation: Aside from any rough drafts that I may have shown you to get your opinion on, the presentation stage of the project is where the best logos I’ve developed are presented to you. These logos are usually shown in mock-up form (on a business card, t-shirt, etc) so you can see what they’d look like in real world applications. To save project time, limited effort is typically spent on refining font and colour schemes at this point. That will be addressed after designs have been narrowed down in the next step below.

Revisions: After being presented with logos, it will be your decision to select which design you feel best fits your needs. I will of course offer my opinion and insight, but obviously it’s your decision to make. Most clients choose a logo and require no additional changes other than a request to see additional font and colour options. Some clients however, insist on more drastic modifications. Outside of completely new design requests and/or repeated revision requests; I’m usually quite accommodating and do not require any additional payment. As long as we’re not drastically exceeding intended project work hours, I’m flexible and understanding with my clients.

Finalising: When a design is chosen, revised and finalised, the second half of payment will be expected. After payment is received, you’ll be provided appropriate logo files for editing/print/web use, a text document including font/colour information/instructions on how to use your logo files, and a receipt of purchase.

How can I contact you during a project?

Both text and email are acceptable forms of communication. Email is often preferred because it’s non-disruptive, allows for well thought out dialog, sending of images, and is a convenient method of recounting a discussion. Yet sometimes it’s just easier and quicker to have a video chat, especially at the beginning of a project.

Because of cold callers, I choose not to display my phone number on my website; though I provide it freely after initial email contact.

Do I receive 100% ownership of completed design work?

Unless mentioned otherwise in a project agreement, you will receive 100% ownership of completed design work after final payments have been made. I only ask for the right to display created works in my portfolios for self promotion.

Why should I work with you over another designer?

This is for only you to decide, but I can offer the following conveniences of working with me:

• I'm an experienced designer and have worked with clients from varying sizes and industries.

• I approach projects with a mindset of quality over quantity. Cutting corners or rushing jobs isn’t my thing.

• Your project won’t be juggled around between various designers. And you’ll be working with me directly rather than have to communicate with multiple points of contact.

• Your designs won’t be outsourced, crowdsourced or subjected to any unscrupulous practices.

• I strive to offer prompt, concise and detailed communication with clients.

• Your designs will be custom-made to suit your needs.

• My pricing is fair considering my level of experience and ability, and in line with industry recommendations. Comparable to larger agencies, my rates are much less.

• Glowing testimonials and reviews from previous clients I’ve worked with and continue to work with.

What if I don't like the design work that I'm provided?

My policy is pretty standard. I require a non-refundable deposit on all projects. I structure projects in phases so that in the unlikely event you are not happy with the design work that is presented to you in the allotted amount of work hours, you have the opportunity to purchase additional project time, or of course walk away.

I believe this method is most fair because it splits the risk between designer and client. Since design is such a subjective thing, it’s impossible for any designer to guarantee satisfaction. Certain steps are taken to help improve the likelihood of a satisfied customer. These include: a proper design brief, research, and thorough communication. I think it’s also a client’s responsibility to vet their designer prior to hiring; making sure they’re reputable, have testimonials, and a strong portfolio of work that aligns with your tastes and needs.

What forms of payment do you accept?

I currently accept payments via bank transfer or PayPal.

How long do projects take to complete?

The time frame for project completion will depend on project complexity, my scheduling and project work load. To give you a rough idea on timeframes, I typically request 3-5 weeks for logo project completion, 2-3 weeks for brochure layout and smaller print projects.

With that said, I can sometimes accommodate tighter timeframes if I’m not booked a long ways out or if your project is not overly time intensive. If you require quicker turnaround time than I request, the cost of the project will most likely increase due to the longer days or out of hours work involved in accommodating the rushed timeframe.

How will I receive my files once a project is complete?

Your final design files will be emailed to you after complete payment has been received. If for some reason the files can’t be sent via email (i.e. file size), I’ll provide a download link via my WeTransfer account.

File formats may include JPG, PNG, SVG and PDF file format exports.

How are projects priced?

Pricing depends on the project’s scope and requirements. Contact me for a personalised quote.

What is a Design Day?

A Design Day is a dedicated day where I focus exclusively on your design needs. Whether it’s creating a brand identity, refreshing your marketing materials, or crafting something custom, your project gets my undivided attention for the entire day.

How does it work?

1. Booking: Reserve your date using the form on this page.

2. Prep: Before the Design Day, we’ll have a consultation to clarify your needs, goals, and priorities.

3. Design Day: I work exclusively on your project, providing updates throughout the day.

4. Delivery: By the end of the day (or shortly after), you’ll receive the finished files or drafts.

What can I get done in a Design Day?
A surprising amount! Common requests include logo design, social media templates, brochure layouts, or smaller design refreshes. During our consultation, we’ll set clear goals to make the most of the day.

How do I know if a Design Day is right for me?
If you have a clear idea of what you need and want it done quickly, this service is perfect. It’s ideal for small to medium-sized projects or updates that don’t require weeks of development.

What if my project is too large for one day?
For bigger projects, we can split the work into multiple Design Days. I’ll help you prioritise tasks to ensure we achieve meaningful progress with each session.

What happens if we finish early?
If there’s extra time, we can tackle additional tasks or make refinements to your project. You get the most value from the entire day!

How far in advance should I book?
Spots fill up quickly, so I recommend booking 2-4 weeks ahead to secure your preferred date.

What if I need to reschedule?
Life happens! I’ll do my best to accommodate changes, but please give at least 7 days’ notice for rescheduling.