Campaigns

BRAND IDENTITY

Using:

BRIEF

This project involved working within the established 'Take Five to Stop Fraud' identity.

There were two campaigns involved in this project and each required a tailored approach to create materials that would capture attention and engage the audience while staying true to the overarching brand.

From public awareness campaigns to promotional materials, the designs had to deliver key messages with impact.

THE PROCESS

The campaigns in this project were the 'Stop, Challenge, Protect' campaign and the 'Romance Scams' campaign.

For each campaign, I conduct research to understand both the target audience and the specific communication challenges. This informed strategic decisions about visual approach, messaging hierarchy, and channel-specific adaptations.

I developed creative concepts that could flexibly extend across various touchpoints while maintaining a cohesive message. Particular attention was paid to ensuring that each element could function independently while reinforcing the broader campaign.

THE SOLUTION

I developed a range of campaign materials tailored to specific objectives and contexts:

• Large environmental backdrops for high-visibility locations

• Posters and leaflets with compelling visuals and clear messaging

• Themed items like Valentine's cards with a strategically placed die cut heart and type addressing romance scams together with themed cupcakes

• Branded promotional items including cups, balloons and lanyards that extended the campaign's reach

• Interactive elements like the "thief on a rope" table wobblers that created whimsical engagement points

Each design used striking visuals and carefully crafted typography to draw attention and communicate the intended message with impact. The Valentine's campaign particularly demonstrated how creative approaches could transform standard awareness messaging into engaging, shareable content.

THE RESULTS

These multi-channel campaigns achieved significant outcomes:

• Increased public engagement with important safety messages

• Created memorable, shareable content that extended reach beyond initial touchpoints

• Transformed complex or sensitive topics into accessible information

• Provided consistent messaging across diverse environments and contexts

• Demonstrated measurable increases in awareness and reported behaviour change

By balancing creativity with clear communication, these campaigns successfully delivered important messages to their target audiences in memorable and effective ways.