TalentNERD

BRAND IDENTITY

Using:

BRIEF

TalentNERD, a burgeoning recruitment agency, wanted a distinctive logo and style pack that would encapsulate the founder's vibrant and approachable personality.

The challenge was to craft a brand identity that stood out in the competitive recruitment sector, appealing to both clients and candidates with its unique charm and professionalism.

SOLUTION

Embracing the founder's lively character, I began the creative process with spontaneous sketches, notably on a restaurant napkin, where the concept of incorporating 'nerd' glasses emerged.

This element symbolised the agency's intelligent and friendly approach.

Through iterative design development, we refined the logo into a clean, block-colour version, which became the primary mark due to its modern and polished appearance.

The final brand identity seamlessly blends professionalism with a playful touch, effectively capturing the essence of TalentNERD and setting it apart in the recruitment industry.