Friday Hill

BRAND IDENTITY

Using:

THE BRIEF

The brief was to create a bespoke logo for Friday Hill, a handmade jewellery brand, that encapsulated the feminine elegance and individuality of the client's creations.

The logo needed to appeal to an audience seeking unique, handcrafted pieces while reflecting the artistry behind the brand.

THE PROCESS

I began by exploring the distinctive qualities of the client's jewellery, noting the delicate beadwork and attention to detail that set their pieces apart. This research phase included studying competing brands to identify opportunities for visual differentiation in the handcrafted jewellery market.

Through sketching and refinement, I developed several concepts that incorporated subtle references to the jewellery-making process while maintaining an elegant, timeless quality appropriate for the brand's positioning.

THE SOLUTION

The final design featured custom nested letterforms adorned with subtle bead-like elements, directly inspired by the client's craft techniques. This thoughtful detail created an immediate visual connection to the handmade nature of the products while maintaining sophisticated simplicity.

The logo was delivered in various formats suitable for:

• Product tags and packaging

• Online shop and social media profiles

• Business cards and marketing materials

• Exhibition displays and signage

The refined aesthetic successfully positioned Friday Hill as a premium handcrafted brand while maintaining a distinctive, recognisable identity.

THE RESULTS

The logo design delivered significant benefits to the Friday Hill brand:

• Created immediate visual differentiation in the competitive jewellery market

• Reinforced the handcrafted quality that was central to the brand's value proposition

• Appealed directly to the target audience seeking unique, artisanal pieces

• Provided a flexible foundation for building the broader brand identity

• Received enthusiastic client feedback on how accurately it captured their artistic approach

The subtle incorporation of beadwork details into elegant typography successfully communicated the brand's unique position at the intersection of fine craftsmanship and contemporary design.