Romance Scams Campaign

EVENTS & EXHIBITIONS

Using:

BRIEF

The challenge was to design an impactful campaign raising awareness about the dangers of romance scams, with a creative twist to captivate the audience during Valentine’s season.

The campaign needed to educate while capturing attention through relatable and thoughtful designs.

SOLUTION

To meet the challenge, I designed a Valentine’s card with a dual-layered message. The front appeared as a typical romantic design, but opening it revealed warnings about scams, with a hidden wordplay tying love to the deception.

This concept was supported by a dedicated Romance Scams logo and a suite of complementary materials, creating a unified campaign that stood out while effectively communicating its critical message.