Cross Market Operational Resilience Group (CMORG)

BRAND IDENTITY

Using:

THE BRIEF

The Cross Market Operational Resilience Group (CMORG) required a new brand identity that reflected their position as a critical player in the financial sector's resilience efforts. The identity needed to convey authority, collaboration, and focus across a range of professional materials.

THE PROCESS

I began by researching the organisation's strategic role and competitive landscape to identify opportunities for distinctive positioning. Workshops with key stakeholders revealed the importance of communicating both stability and progressive thinking within the identity.

Multiple concept directions were developed and refined, with focus groups providing feedback on how effectively each communicated the organisation's core mission and values.

THE SOLUTION

I developed a concept centred on CMORG's role as the 'strategic focal point' of operational resilience. The circular logo, with its bold red accent, symbolised unity, importance, and clarity while creating a distinctive visual mark for the organisation.

The comprehensive identity system included:

• Complete logo pack with variations for different applications

• Curated image library reflecting the organisation's themes and values

• PowerPoint templates optimised for data presentation and clarity

• InDesign report templates ensuring consistent communication

• Large-format conference materials including banners and signage

THE RESULTS

The new brand identity delivered multiple benefits to CMORG:

• Established a professional, authoritative presence in the financial sector

• Created visual cohesion across diverse communications and platforms

• Enhanced recognition among key stakeholders and partners

• Provided a flexible system that could adapt to evolving organisational needs

• Supported the launch of their first dedicated website with consistent visual language

The strategic focal point concept successfully communicated CMORG's essential role while providing a distinctive visual identity that stood out in the financial services sector.