Economic Crime Congress

BRAND IDENTITY

Using:

BRIEF

The Economic Crime Congress (ECC) 2023, scheduled at The Brewery in London, required a comprehensive visual identity to enhance attendee experience across multiple rooms and floors. The objective was to develop a cohesive brand identity that would seamlessly integrate with the venue's layout, ensuring clear navigation and a unified aesthetic.

SOLUTION

To achieve this, I designed a visual identity that utilised the existing company colour palette, assigning distinct colours to represent each topic in separate rooms.

This approach facilitated easy navigation and thematic distinction.

Collaboration with the headline sponsor, as well as multiple sponsors and exhibitors, was essential to ensure brand consistency and effective communication throughout the event.

The project encompassed various elements, including external building signage, reception desk wraps, window graphics, exhibitor stands, digital screens, physical wayfinding signs, large hanging banners, and event collateral such as T-shirts, lanyards, registration cards, presentation slide templates, invitations, social media visuals, and an event-specific webpage.