Libor Transition Guide

BROCHURES & REPORTS

Using:

THE BRIEF

The financial services industry faced a significant shift with the transition from the London Interbank Offered Rate (LIBOR) to the Sterling Overnight Index Average (SONIA). To facilitate this change, there was a need for a leaflet that could distil complex, technical information into clear, accessible content for professionals across the sector.

The primary challenge was to present the intricate details of the transition in a manner that was both engaging and easy to understand, ensuring that all stakeholders could grasp the essential information without feeling overwhelmed.

THE PROCESS

I began by analysing the technical content and identifying the key information hierarchies. Working closely with subject matter experts, I determined which concepts required clarification and how to structure the information for maximum comprehension.

Research into the target audience revealed varying levels of familiarity with the transition, requiring a design that could serve both those seeking an overview and those needing specific details.

THE SOLUTION

Working with the writer, I designed a bifold leaflet that strategically organised the dense content into digestible sections. By segmenting the information into separate boxes, readers could navigate through the details more efficiently, allowing for better comprehension of each aspect of the transition.

The design featured:

• Colour-coded content blocks that visually separated different aspects of the transition

• Clear typographic hierarchy that guided readers through the information

• Strategic use of contrasting colours to highlight key points and enhance readability

• Intuitive layout that supported both linear reading and quick reference

• Prominent call to action directing readers to next steps

THE RESULTS

The finished leaflet transformed a potentially overwhelming topic into an accessible resource that:

• Significantly improved understanding of the LIBOR to SONIA transition across various stakeholder groups

• Reduced enquiries about basic transition information, allowing teams to focus on more complex questions

• Provided a consistent information source that aligned messaging across the organisation

• Received positive feedback for its clarity and usefulness during a critical industry change

This design approach successfully bridged the gap between complex financial information and practical user needs during a period of significant industry transformation.