Libor Transition Guide

BROCHURES & REPORTS

Using:

BRIEF

The financial services industry faced a significant shift with the transition from the London Interbank Offered Rate (LIBOR) to the Sterling Overnight Index Average (SONIA).

To facilitate this change, there was a need for a leaflet that could distil complex, technical information into clear, accessible content for professionals across the sector.

The primary challenge was to present the intricate details of the transition in a manner that was both engaging and easy to understand, ensuring that all stakeholders could grasp the essential information without feeling overwhelmed.

SOLUTION

To address this challenge, I designed a bifold leaflet that strategically organised the dense content into digestible sections.

By segmenting the information into separate boxes, readers could navigate through the details more efficiently, allowing for better comprehension of each aspect of the transition.

I employed contrasting colours to highlight key points and enhance readability, making the leaflet visually appealing and attention-grabbing. Additionally, I incorporated clear headings and subheadings to guide readers through the content seamlessly.

A prominent call to action was included to prompt readers towards the next steps, ensuring the leaflet was not only informative but also actionable.

This thoughtful design approach transformed a potentially daunting topic into an informative and user-friendly guide, aiding professionals during the critical transition period.