Customer Experience Summit

BRAND IDENTITY

Using:

THE BRIEF

The Customer Experience Summit 2021 needed a branding solution that embodied its core theme: leveraging data-driven insights to improve customer satisfaction. The design needed to feel modern, professional, and approachable, appealing to a corporate audience while highlighting innovation and analytical precision.

THE PROCESS

I began by researching visual representations of data analysis and customer experience, seeking a unique approach that would effectively communicate the summit's focus. This exploration led to developing abstract visualisations that symbolised the transformation of raw data into actionable insights.

Working closely with the event team, I refined these concepts to ensure they would effectively communicate across various applications and contexts while maintaining a cohesive visual language.

THE SOLUTION

The final identity centred on a clean and professional data visualisation motif, which served as a symbol for customer data and feedback. This design element was carried throughout the branding, creating visual consistency across all touchpoints:

• Digital assets including website graphics and email templates

• Social media banners and promotional content

• Event signage and environmental graphics

• Presentation templates and speaker materials

• Printed collateral including programmes and handouts

The carefully selected colour palette combined professional blues with energetic accent colours, reinforcing the summit's position at the intersection of analytical rigour and customer-centricity.

THE RESULTS

The visual identity successfully:

• Established the summit as a leading forum for customer experience innovation

• Created a professional, cohesive environment that supported networking and knowledge exchange

• Differentiated the event from competitors through distinctive visual language

• Provided a flexible system that maintained consistency across diverse applications

• Received positive feedback from attendees and speakers for its modern, professional approach

The design effectively communicated the summit's mission of transforming data into improved customer experiences, creating a memorable brand that could evolve for future events.